In this blog we focus on the 3 major benefits that the app offers to any small organisation: COMMUNICATE AT SCALE Making it run more efficiently and reach more people. So why is the WhatsApp Business app such a game-changer?Īside from being free to use (except for data/wifi costs) and only requiring a sim card and cellphone to set up the simple and effective messaging and management features offer game-changing value to any organisation. Watch this short video to understand the difference between the WhatsApp Business app and the API: The API also offers more advanced automation functions facilitating artificial intelligence (AI) powered conversations at scale. The API version allows for multiple people to manage message responses at the same time whereas the business app is limited to one individual managing all responses using one device.

In short, the WhatsApp API is a paid-for tool that is usually used by larger organisations who have high messenger volumes. You may have heard of WhatsApp API and are confused about how the two differ. A downloadable app that gives small organisations a simple, free and effective way to interact with customers at scale. In January 2018 WhatsApp launched their revolutionary WhatsApp Business app. The app is used by 90% of internet users within SA and works on both smartphones and feature phones, making it accessible no matter your LSM. With over 38 million South African users and 1.8 billion global users, WhatsApp has become the go-to platform to reach and connect with any audience.

Que es whatsapp business